Background:
Here's the initial wear spot that literally ran from 10 to 2:

Tools:
- rag
- lambswool dauber
- list item
Parts:
- Feibling's Deglazer
- Zelikovitz black dye
- Zelikovitz 'professional top coat'
I used Feibling's Deglazer to take off the finish and some of the original dye. Not all the dye will come off, but the wheel looked very matte and was nice and smooth. Not really pic worthy as it's just rubbing on a solvent.
However, here's what it looked like after the deglazing:
I then daubed on normal Zelikovitz black dye with a lambswool dauber, wiped off excess, and repeated again.
Afterward it looked like this:
Then I used a leather aerosol spray dye to help with a nice, even finish, but messed it up (sprayed too close). So I used 1600 grit to wet sand the orange peel off. Once perfectly smooth, I applied two coats of spray dye on the wheel, which gave it a perfect covering and finish. No pix of the spray process cuz it's impossible to spray and shoot at the same time, but suffice to say I sprayed in even coats from a distance of about 75cm.
I then applied three coats of Zelikovitz 'professional top coat' with a clean rag, rubbing it on, to seal the leather and give it a nice finish.